This article is about TripAdvisor announced a strategic agreement with Yahoo! to deliver TripAdvisor Check Rates and BookingBuddy Deals products to the Yahoo! Travel property, one of the leading travel research sites.
There are a number of different distribution channels available on the internet the challenge are how to make people travel planning experience feel confident and making decisions.
•For aggregators to be more profitable it’s better to get everyone under the same roof because of “rate of parity”.
•How to reduce hard cost and increase soft cost through available platform while giving the right package to the right customer and at the right time?.
•Money can be made better off the shelf in niche market as we saw in class with the long tail.
•Access to information is one of the biggest challenges to respond effectively and identifying opportunities.
•Yahoo! is focusing on offering products and services that deliver the best possible experiences for consumers and results for advertisers.
•Groundswell: advertisers will reach a new audience through Yahoo! Travel, in addition to the 36 million visitors through the TripAdvisor Media Network.
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