Ddih

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Ddih

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DDIH

Nowadays, consumers want to control their hospitality experience and are looking for more and more transparency, online reviewers are directly influencing the hotel sector about 85% of the hoteliers believe that travelers are influenced by reviewers. Online reviewers are sharing good and bad experiences online and these opinions are impacting a lot on the buying decisions of millions of other potential customers. It is becoming increasingly important for hoteliers to not only a varying price structure but also to know where to be, when to be and at what price and also above all how to differentiate them from the competitors without compromising their core values.

The real challenge is to know, how to capture the consumer attention and leverage your product as more and more consumers are looking for unique experiences. In the luxury sector people are willing to pay at any price but what they are looking for is the added value of the product, they want to feel exclusive and beyond all the sustainability of the product, to what purpose the money that they are spending is using for, is it supporting “Association for children of cancer disease” or “eco friendly”.

The great revolutions for hoteliers is definitely the “App” on Smartphone’s which has completely transform travel habits of the Tech-Savvy Traveler with “location-based” apps, augmented reality, quick thick and Fidelio is working with hoteliers for the “Mobile Key Service”. For instance, Continental airline has understand the trend with the electronic boarding passes, a bar code on your mobile phone which removed a lot of time consuming and less stress for business travelers, if there is a delayed, travelers get update instantly on their phone. Beyond online maps and travel guides, travelers are turning to their phones to look up aircraft seat configuration, track taxis, reply to early hotel check-in requests, order room service and locate nearby colleagues.

http://www.impactlab.com/2010/03/09/smartphones-transform-travel-habits-of-the-tech-savvy-traveler/

One of the the main outcomes from the Think tank is what’s the next step and how is mobile app is reshaping the hotel industry?

Definitely, the mobile apps is reshaping the hotel industry because it’s provide instant information to travelers and it allow hoteliers to stay connected with their guest before, during and after their stay by sending offers and best rate available.

Since the power is in the palm of the customers and access to information is easier more and more virtual as well, what about human relationship services like concierge, is it a dead segment?

Well, to my point of view it will definitely be affected but people need some kind of attachment, feelings, touch and since people are living older and we are going through an ageing population, people will need real assistant where concierge will play a big role.

Hotel palais stéphanie

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Hotel palais stéphanie

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Ascd(1)

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Ascd(1)

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Using twitter and blogger via PING, it's amazing

Landmarks, hotels

Landmarks, hotels & airports turning off lights for Earth Hour

Posted using ShareThis




http://stuckattheairport.com/?s=hotels&sbutt=search+%C2%BB

E-business

First try on Ping !!!

Mal Maison Hotels

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Mal Maison Hotels

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AVVIO

Increase Google PayPerClick

- Generated revenue by 85 %
- Reducing spend by 57 %

Convert

- 25 % of increase in booking values for 5* clients

Booking Specialist

BOOKING ENGINE MODULE
New thinking for online booking engines with upselling, powerful dynamic packaging, group functionality, and rich media support for rooms and offers. The software makes insightful revenue and yield recommendations to you, while manipulating and packaging data online to suit your specific requirements - putting you in control. We are a certified Micros partner and support for 2 way interfaces to all other leading PMS platforms also available.

ONLINE VOUCHER MODULE
Online vouchers in flexi-value or fixed (package-type) pricing, support for customisable instant PDF vouchers as well as sales terminal for traditional posted vouchers.

CORPORATE MODULE
Corporate bookings with unlimited corporate accounts and rate combinations. Secure corporate access allows for credit accounts, corporate rewards/loyalty and extensive reporting.

CORPORATE REWARDS AND LOYALTY PROGRAM FUNCTIONALITY
Reward functionality allowing corporate and loyal guests to redeem vouchers against points earned per stay. Transparency exists allowing you to see at a glance what points each guest has accumulated and also a full history in relation to redemption of vouchers.

WEDDING AND CONFERENCE MODULE
Large group booking functionality for wedding guests and conference attendees, to book an agreed rate directly through your website, in a cost efficient and professional way. Full reporting transparency provided on all bookings made.

ADVANCED VOUCHER SALES AND REDEMPTION SYSTEM FOR LARGE GROUPS
Offering full management of the voucher sales for your entire group, including payment, supply and redemption.

RESERVATIONS CALL CENTRE
Customised booking application for central reservations, enabling hotel chains and independent call centre offices to manage all reservations from one system.

LOST BUSINESS ANALYSIS
Client Account Managers who do detailed analysis of lost business figures from your Daily Revenue Report to ensure that you are not closed out for sale online, based on missed opportunities reported

WEBSITE & REVENUE ANALYTICS
Facility to track lookers to bookers and revenue by source. Find out how many queries are made for special offers, for best available rate, fully tracking website visitors into confirmed bookings. With revenue analytics, see the specifics including most popular room and most popular offer. Available historically, you can identify business sources on a monthly basis to maximise revenue.

YIELD AND REVENUE MANAGEMENT
Client Account Managers who focus on yield and revenue management, covering everything from reviewing inventory ( room types/descriptions), Best Available Rate, clear rate increments, rates loaded for 365 days out and rate parity on all channels.

ESTRATEGY CONSULTING
With the experience and know-how to look at all areas of your online business, we focus on driving business directly to your website, developing the most effective strategy for you. In doing so, we cover distribution, rate strategy, online marketing and design, to name a few.

WEBSITE DESIGN SERVICES
With an experienced team of creative and technical talent, we take time to understand our client's identity and how best to represent it online. Using innovative ideas and the latest in web technologies, we bring unique and effective websites to the fore...... Read More >>

ON-GOING REFRESHER TRAINING
Converting is our science, but we are happy to share some of our secrets with you. How to manage your inventory, change your room types and room descriptions, set length of stays, set up special offers & vouchers, report on packages sold, room nights & bed nights sold, vouchers sold, adding contacts to your database - we go through it all. And then we do it again.

ONLINE MARKETING
Attracting more visitors to your website can be easy: attracting the visitors you want, can take some work. By identifying the right combination of online marketing techniques for your hotel website, on which to base your Internet strategy, including Search Engine Optimisation (SEO) and Pay Per Click advertising, Avvio can significantly enhance your hotel's online visibility, optimising your site across search engines, driving conversion rates and doing so on an easily demonstrated cost/benefit basis.

AFFILIATE DISTRIBUTION SERVICES
Being tagged as the next big thing online and the future of direct distribution, you can showcase your packages and offer on any number of third party/partner websites who, in turn, drive customers to your website to book directly with you. With rewards made to partners on the sole basis of business delivered, connectivity options are unlimited.

GDS & IDS CONNECTIVITY
Manage all of your online channels from one location, saving time, effort and ensuring rate parity.

A MODERN HOTEL WEBSITE FOR 2010 - 0 Hotel Downtown Los Angeles-

A MODERN HOTEL WEBSITE FOR 2010

• designed for the user with emphasis on supplying the information they need
--> informations are clearly defined and visible. only pictures animations.

• easy to navigate with no clutter
--> no clutter and well-structured of the website. Easy to access

• dynamic with continually updated content
--> updated content are visible by newletters sign up
• created on a content management system that allows hotel to edit content themselves
-->The hotel can edit website content by himself

• links to Twitter and Facebook (or place Twitter stream directly on site)
--> Hotel has Twitter, facebook,
• a blog to supply useful content to users and help SEO efforts
--> the hotel has no blog but has visible SEO efforts (in general the hotel has rank 1st and 2nd by brand name and localization)
• videos of hotel and city – videos should be authentic and not glitzy ads
--> no video on the hotel website but links lead to facebook with youtube
• information should be organized by type of traveler and answer specific questions
-->yes (ex : corporate, group, individuals...)
• calls-to-action should lead user through the sales funnel
-->yes
• offer an incentive for users to supply their e-mail (i.e. a downloadable city guide)
--> yes
• give users a reason to re-visit your site (i.e. ski conditions if your hotel is in the mountains)
-->yes, because website is interactive
• maintain a database of your clients and learn their preferences. This allows for more targeted email campaigns, and a better guest experience at your hotel
--> no
• communicate with your guest before, during, and after their stay through email or Twitter
--> yes
• request reviews from your guests and post them on your website
-->no
• make sure your website is optimized for the search engines
-->yes
• install analytics which will allow you to track user behaviour
-->no

Effective Hotel Websites

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Tweetdeck

My Center

Netvibes

Twitter

Goole Alert

TripAdvisor partners with Yahoo! Travel

This article is about TripAdvisor announced a strategic agreement with Yahoo! to deliver TripAdvisor Check Rates and BookingBuddy Deals products to the Yahoo! Travel property, one of the leading travel research sites.

There are a number of different distribution channels available on the internet the challenge are how to make people travel planning experience feel confident and making decisions.

•For aggregators to be more profitable it’s better to get everyone under the same roof because of “rate of parity”.

•How to reduce hard cost and increase soft cost through available platform while giving the right package to the right customer and at the right time?.

•Money can be made better off the shelf in niche market as we saw in class with the long tail.

•Access to information is one of the biggest challenges to respond effectively and identifying opportunities.

•Yahoo! is focusing on offering products and services that deliver the best possible experiences for consumers and results for advertisers.

•Groundswell: advertisers will reach a new audience through Yahoo! Travel, in addition to the 36 million visitors through the TripAdvisor Media Network.

On Twitter and in the Workplace, It's Power to the Connectors

Nowadays, people are using more and more community sites for networking like Twitter, Linkedin and some of them are using followers on blogs on social network because information is more reliable and easy to access, the more the followers the more information are gathered together.
The key sucess to a successfull career is how effectively people communicate with each other and looks for information. Basically, people are more and more networks oriented and using social community sites for connectors because "who has the best network win". Undoubtedly, people who have strong connections are leaders with the ability to connects people and passing information from one to another.

Definition Of An Aggregator Travel

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Definition Of An Aggregator Travel

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Best Western iPhone app launches with social media features

Best Western using the same strategy as Accor group, applications on smart phone which is called “Best Western to Go” as a results guests can be located and information’s are feed up to them proposing hotels rooms at competitive prices of more than 4,000 Best Western hotels in over 80 countries worldwide, particularly for those who are making decisions on the flights while travelling. Travelers stay connected with their community site like Facebook and information about their particular experienced can be uploaded to their sites. The “Best Western to Go” is the first application of a big chain hotels where the application is apply on different types of smart phone platforms including I-Phone, Blackberry and Android.


http://www.hotelmarketing.com/index.php/content/articlebest_western_iphone_app_launches_with_social_media_features/

E Biz Community Sites

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E Biz Community Sites

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