dimanche 24 janvier 2010

TripAdvisor partners with Yahoo! Travel

This article is about TripAdvisor announced a strategic agreement with Yahoo! to deliver TripAdvisor Check Rates and BookingBuddy Deals products to the Yahoo! Travel property, one of the leading travel research sites.

There are a number of different distribution channels available on the internet the challenge are how to make people travel planning experience feel confident and making decisions.

•For aggregators to be more profitable it’s better to get everyone under the same roof because of “rate of parity”.

•How to reduce hard cost and increase soft cost through available platform while giving the right package to the right customer and at the right time?.

•Money can be made better off the shelf in niche market as we saw in class with the long tail.

•Access to information is one of the biggest challenges to respond effectively and identifying opportunities.

•Yahoo! is focusing on offering products and services that deliver the best possible experiences for consumers and results for advertisers.

•Groundswell: advertisers will reach a new audience through Yahoo! Travel, in addition to the 36 million visitors through the TripAdvisor Media Network.

mardi 12 janvier 2010

On Twitter and in the Workplace, It's Power to the Connectors

Nowadays, people are using more and more community sites for networking like Twitter, Linkedin and some of them are using followers on blogs on social network because information is more reliable and easy to access, the more the followers the more information are gathered together.
The key sucess to a successfull career is how effectively people communicate with each other and looks for information. Basically, people are more and more networks oriented and using social community sites for connectors because "who has the best network win". Undoubtedly, people who have strong connections are leaders with the ability to connects people and passing information from one to another.

lundi 11 janvier 2010

dimanche 10 janvier 2010

Best Western iPhone app launches with social media features

Best Western using the same strategy as Accor group, applications on smart phone which is called “Best Western to Go” as a results guests can be located and information’s are feed up to them proposing hotels rooms at competitive prices of more than 4,000 Best Western hotels in over 80 countries worldwide, particularly for those who are making decisions on the flights while travelling. Travelers stay connected with their community site like Facebook and information about their particular experienced can be uploaded to their sites. The “Best Western to Go” is the first application of a big chain hotels where the application is apply on different types of smart phone platforms including I-Phone, Blackberry and Android.


http://www.hotelmarketing.com/index.php/content/articlebest_western_iphone_app_launches_with_social_media_features/

mardi 5 janvier 2010

E Biz Community Sites

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