Doing well without OTAs
Nowadays consumers are looking for more and more transparency, they want to control their hospitality experience. It is becoming increasingly important for hoteliers to not only a varying price structure but also to know where to be, when to be and at what price. The real challenge is to know, how to capture the consumer attention while weaning off online the ota’s, in class we came up with different types of sites where hoteliers can represent their particular hotels:
Niche site
Portal site
Lifestyle portal
Internet makes consumer's search more efficiently and the challenge for hoteliers is how to gets information to them, a good example is the application on I-phone that Accor group is using, to locate their customers and information’s are feed up to them proposing hotels rooms at competitive prices.
http://www.hotelmarketing.com/index.php/content/article/doing_well_without_otas/
dimanche 13 décembre 2009
jeudi 10 décembre 2009
Hoteldistribution
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Hoteldistribution
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Reverse auction
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Reverse auction
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dimanche 6 décembre 2009
Reverse auction
•An auction is a process of buying and selling goods or services by offering them up for bid, taking bids, and then selling the item to the highest bidder.
•A reverse auction is a type of auction in which the roles of buyers and sellers are reversed.
•In a reverse auction, sellers compete to obtain business, and prices typically decrease over time.
•Reverse auctions are most commonly used to sell airplane tickets and hotel rooms.
•Reverse auctions enable marketers with perishable excess inventory to sell at an unpublished discount.
The reverse auction house generally earns the difference between the price paid by the customer and the price charged by the supplier or a percentage of the sale.
Site: www.priceline.com
•They provides: Trains, packages, hotels, cars rentals
•Name your price
•The traveler don’t have any description of the hotel they booked
Partner’s hotels
•They offer a wide range of hotels from 2 stars to 5 stars hotels
•Hotels in famous cities
•Big hotel chains
Tips for successful reverse auctions
•http://www.bidontravel.com/hotels.html
•http://www.free-press-release.com/news/200903/1236321429.html
•www.reverauction.com
A good reverse auction
•Look for the best deal on travel websites
•Look for the latest information and tips about the reverse auction
Conclusion
How can a hotel best participate in a reverse auction site?
•Chose the most reliable reverse auction website
•Avoid affecting the image of the brand
•Are the competitors using the same strategy for distressed inventory
•A reverse auction is a type of auction in which the roles of buyers and sellers are reversed.
•In a reverse auction, sellers compete to obtain business, and prices typically decrease over time.
•Reverse auctions are most commonly used to sell airplane tickets and hotel rooms.
•Reverse auctions enable marketers with perishable excess inventory to sell at an unpublished discount.
The reverse auction house generally earns the difference between the price paid by the customer and the price charged by the supplier or a percentage of the sale.
Site: www.priceline.com
•They provides: Trains, packages, hotels, cars rentals
•Name your price
•The traveler don’t have any description of the hotel they booked
Partner’s hotels
•They offer a wide range of hotels from 2 stars to 5 stars hotels
•Hotels in famous cities
•Big hotel chains
Tips for successful reverse auctions
•http://www.bidontravel.com/hotels.html
•http://www.free-press-release.com/news/200903/1236321429.html
•www.reverauction.com
A good reverse auction
•Look for the best deal on travel websites
•Look for the latest information and tips about the reverse auction
Conclusion
How can a hotel best participate in a reverse auction site?
•Chose the most reliable reverse auction website
•Avoid affecting the image of the brand
•Are the competitors using the same strategy for distressed inventory
Key trends influencing the travel and tourism industry
The impact of the recession which hit the travel and tourism industry has changed the consumer behaviors. These seven trends of the future provide insight into how the industry can entice the next generation of travelers, despite the economic uncertainty.
North America: Funemployment
Due to the historical high rates of unemployment, People who are unemployed and using the free time to have fun and explore new areas in their lives while they wait for their next job opportunity. These jobless folks, usually singles in their 20s and 30s, find that life without work agrees with them. Instead of punching the clock, they're hitting the beach. The funemployed serve as a target for extended trips, world cruises and long haul airline tickets, and a means to boost offseason occupancy rates.
UK: Pop-up hotels
New pop-up hotels are creating for travelers affordable accommodations with a unique hotel experience. Basically, temporary pre-built hotels that can be easily demolished and where construction time is reduced to fifty percent compared to traditional method. These new types of hotels are attracting a larger consumer base with their affordable pricing and sustainable living.
Europe: Concierge travel
Travel Concierge is designed to make life easier. It is there to help with all your travel planning needs – from pre-travel information to organizing transportation from the airport and throughout your trip. Concierge travels are mainly for wealthy travelers looking for customized holidays with a personal touch. Mass tourisms are demanding for more and more personalized services as well, as they become accustomed to find more travel options online.
Middle East: Female only accommodation
The concept of women-only hotels is an expansion of some operators, hoteliers and other suppliers offering single sex packages and products such as female floors in hotels and women-only tours. The growing young and female population in the Middle East is encouraging suppliers to target this market with culturally acceptable and tailored concepts. Saudi Arabia is leading the way with the first women-only hotel, Luthan Hotel & Spa. Egypt and Iran are also key target markets for female-only concepts especially with women accounting for almost half of the total population in 2008.
Africa: Obama effect - roots tourism
After, the election of the President Obama the sudden interest to visit destinations that have ties with the US president-elected is called roots tourism and indeed the recent visit of the US President in Ghana, put Africa under the international tourism spotlight still largely unknown to many core markets with the potential to boost economic prosperity in local African communities.
Asia: Golf – Golf tourism
The huge economic growth in china has ranked the latter fifth in the world with around 310 golf courses and hundreds more in the pipeline. Asian are crazy about golf, the number of ‘occasional’ golfers is growing virtually worldwide, providing the opportunity for tour operators and resorts to offer golf as an add-on feature to holidays. The competition for golfing tourists is heating up, as more and more destinations join the fray.
Latin America: The new luxury destination
The region that registered the smallest decline in wealth, 2008 is the Latin American countries which represents an enormous potential for luxury travel. The latin American countries with natural parks, biodiversity and urban environments whether you are traveling for business or pleasure the increasing interest in “eco luxe” and the hosting of Brazil for the 2014 World Cup and the 2016 Olympic Games will be a further boost to the region's for the new luxury tourism destination.
www.euromonitor.com
North America: Funemployment
Due to the historical high rates of unemployment, People who are unemployed and using the free time to have fun and explore new areas in their lives while they wait for their next job opportunity. These jobless folks, usually singles in their 20s and 30s, find that life without work agrees with them. Instead of punching the clock, they're hitting the beach. The funemployed serve as a target for extended trips, world cruises and long haul airline tickets, and a means to boost offseason occupancy rates.
UK: Pop-up hotels
New pop-up hotels are creating for travelers affordable accommodations with a unique hotel experience. Basically, temporary pre-built hotels that can be easily demolished and where construction time is reduced to fifty percent compared to traditional method. These new types of hotels are attracting a larger consumer base with their affordable pricing and sustainable living.
Europe: Concierge travel
Travel Concierge is designed to make life easier. It is there to help with all your travel planning needs – from pre-travel information to organizing transportation from the airport and throughout your trip. Concierge travels are mainly for wealthy travelers looking for customized holidays with a personal touch. Mass tourisms are demanding for more and more personalized services as well, as they become accustomed to find more travel options online.
Middle East: Female only accommodation
The concept of women-only hotels is an expansion of some operators, hoteliers and other suppliers offering single sex packages and products such as female floors in hotels and women-only tours. The growing young and female population in the Middle East is encouraging suppliers to target this market with culturally acceptable and tailored concepts. Saudi Arabia is leading the way with the first women-only hotel, Luthan Hotel & Spa. Egypt and Iran are also key target markets for female-only concepts especially with women accounting for almost half of the total population in 2008.
Africa: Obama effect - roots tourism
After, the election of the President Obama the sudden interest to visit destinations that have ties with the US president-elected is called roots tourism and indeed the recent visit of the US President in Ghana, put Africa under the international tourism spotlight still largely unknown to many core markets with the potential to boost economic prosperity in local African communities.
Asia: Golf – Golf tourism
The huge economic growth in china has ranked the latter fifth in the world with around 310 golf courses and hundreds more in the pipeline. Asian are crazy about golf, the number of ‘occasional’ golfers is growing virtually worldwide, providing the opportunity for tour operators and resorts to offer golf as an add-on feature to holidays. The competition for golfing tourists is heating up, as more and more destinations join the fray.
Latin America: The new luxury destination
The region that registered the smallest decline in wealth, 2008 is the Latin American countries which represents an enormous potential for luxury travel. The latin American countries with natural parks, biodiversity and urban environments whether you are traveling for business or pleasure the increasing interest in “eco luxe” and the hosting of Brazil for the 2014 World Cup and the 2016 Olympic Games will be a further boost to the region's for the new luxury tourism destination.
www.euromonitor.com
In class exercise 03/12
1. customer reach
- Advertisement
- By reputation
- Service range
2. Customer communication method
- Web link
- Newsletters
- top research
- Tourist routes
3. Types of services
- Car rental(Hertz, Avis, Eutopcar, Ada)
- Theatre, Fnac
- Trains tickets(Eurostar, Eurolines, Sncf, Ratp)
- Restaurants
- Incentive groups
- Accomodations
- Flights
4. Special promotion capabilities
- Best rate deal online
- Loyalty program for business tarvellers
- Newsletters
5. Online booking conditions + fees
- cancellation policy
- delays
- special offer
- legal information
- accomodations
- responsability
- CNIC regulations
6. Affiliate programes(yes or no)
yes
7. Affiliate program, payment structure
- Master cards, Visa, Amex
8. Info for hoteliers
- Partners
- Special offer
- Testimonies
- Distributors
1. customer reach
- Advertisement
- By reputation
- Service range
2. Customer communication method
- Web link
- Newsletters
- top research
- Tourist routes
3. Types of services
- Car rental(Hertz, Avis, Eutopcar, Ada)
- Theatre, Fnac
- Trains tickets(Eurostar, Eurolines, Sncf, Ratp)
- Restaurants
- Incentive groups
- Accomodations
- Flights
4. Special promotion capabilities
- Best rate deal online
- Loyalty program for business tarvellers
- Newsletters
5. Online booking conditions + fees
- cancellation policy
- delays
- special offer
- legal information
- accomodations
- responsability
- CNIC regulations
6. Affiliate programes(yes or no)
yes
7. Affiliate program, payment structure
- Master cards, Visa, Amex
8. Info for hoteliers
- Partners
- Special offer
- Testimonies
- Distributors
mercredi 2 décembre 2009
PréSentation Ota
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lundi 30 novembre 2009
Undoubtedly, an excellent hotel websites depend on how well the websites has captured the attention of the customers to click on the booking button. The first impression is the most important, it’s should reflects the ambience of what the customers will experienced.
As a general rule most hotel websites are usually catered to international markets, they need to consider the language barriers in other words, not all customers understand the same language so the websites should be a multilingual one. Secondly, ease of use, a clear and simple navigation where information is accessible. Moreover, important information should be readily visible to customers to convert them into interested visitors. The choice of the color and music is to create a homely and comfortable feeling for customers. On top of all, the functionality of the websites is very important, the websites has to load fast and a powerful booking system will eventually bring their hotel into the next technological era.
In addition blogs is definitely where hoteliers should be and to know how customers is inter-acting between each other through social networks like twitter and take this advantage to make customers participate in the company by subscribing to the hotel RSS feeds and promotion.
As a general rule most hotel websites are usually catered to international markets, they need to consider the language barriers in other words, not all customers understand the same language so the websites should be a multilingual one. Secondly, ease of use, a clear and simple navigation where information is accessible. Moreover, important information should be readily visible to customers to convert them into interested visitors. The choice of the color and music is to create a homely and comfortable feeling for customers. On top of all, the functionality of the websites is very important, the websites has to load fast and a powerful booking system will eventually bring their hotel into the next technological era.
In addition blogs is definitely where hoteliers should be and to know how customers is inter-acting between each other through social networks like twitter and take this advantage to make customers participate in the company by subscribing to the hotel RSS feeds and promotion.
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