CHINAN: février 2010

Increase Google PayPerClick

- Generated revenue by 85 %
- Reducing spend by 57 %

Convert

- 25 % of increase in booking values for 5* clients

Booking Specialist

BOOKING ENGINE MODULE
New thinking for online booking engines with upselling, powerful dynamic packaging, group functionality, and rich media support for rooms and offers. The software makes insightful revenue and yield recommendations to you, while manipulating and packaging data online to suit your specific requirements - putting you in control. We are a certified Micros partner and support for 2 way interfaces to all other leading PMS platforms also available.

ONLINE VOUCHER MODULE
Online vouchers in flexi-value or fixed (package-type) pricing, support for customisable instant PDF vouchers as well as sales terminal for traditional posted vouchers.

CORPORATE MODULE
Corporate bookings with unlimited corporate accounts and rate combinations. Secure corporate access allows for credit accounts, corporate rewards/loyalty and extensive reporting.

CORPORATE REWARDS AND LOYALTY PROGRAM FUNCTIONALITY
Reward functionality allowing corporate and loyal guests to redeem vouchers against points earned per stay. Transparency exists allowing you to see at a glance what points each guest has accumulated and also a full history in relation to redemption of vouchers.

WEDDING AND CONFERENCE MODULE
Large group booking functionality for wedding guests and conference attendees, to book an agreed rate directly through your website, in a cost efficient and professional way. Full reporting transparency provided on all bookings made.

ADVANCED VOUCHER SALES AND REDEMPTION SYSTEM FOR LARGE GROUPS
Offering full management of the voucher sales for your entire group, including payment, supply and redemption.

RESERVATIONS CALL CENTRE
Customised booking application for central reservations, enabling hotel chains and independent call centre offices to manage all reservations from one system.

LOST BUSINESS ANALYSIS
Client Account Managers who do detailed analysis of lost business figures from your Daily Revenue Report to ensure that you are not closed out for sale online, based on missed opportunities reported

WEBSITE & REVENUE ANALYTICS
Facility to track lookers to bookers and revenue by source. Find out how many queries are made for special offers, for best available rate, fully tracking website visitors into confirmed bookings. With revenue analytics, see the specifics including most popular room and most popular offer. Available historically, you can identify business sources on a monthly basis to maximise revenue.

YIELD AND REVENUE MANAGEMENT
Client Account Managers who focus on yield and revenue management, covering everything from reviewing inventory ( room types/descriptions), Best Available Rate, clear rate increments, rates loaded for 365 days out and rate parity on all channels.

ESTRATEGY CONSULTING
With the experience and know-how to look at all areas of your online business, we focus on driving business directly to your website, developing the most effective strategy for you. In doing so, we cover distribution, rate strategy, online marketing and design, to name a few.

WEBSITE DESIGN SERVICES
With an experienced team of creative and technical talent, we take time to understand our client's identity and how best to represent it online. Using innovative ideas and the latest in web technologies, we bring unique and effective websites to the fore...... Read More >>

ON-GOING REFRESHER TRAINING
Converting is our science, but we are happy to share some of our secrets with you. How to manage your inventory, change your room types and room descriptions, set length of stays, set up special offers & vouchers, report on packages sold, room nights & bed nights sold, vouchers sold, adding contacts to your database - we go through it all. And then we do it again.

ONLINE MARKETING
Attracting more visitors to your website can be easy: attracting the visitors you want, can take some work. By identifying the right combination of online marketing techniques for your hotel website, on which to base your Internet strategy, including Search Engine Optimisation (SEO) and Pay Per Click advertising, Avvio can significantly enhance your hotel's online visibility, optimising your site across search engines, driving conversion rates and doing so on an easily demonstrated cost/benefit basis.

AFFILIATE DISTRIBUTION SERVICES
Being tagged as the next big thing online and the future of direct distribution, you can showcase your packages and offer on any number of third party/partner websites who, in turn, drive customers to your website to book directly with you. With rewards made to partners on the sole basis of business delivered, connectivity options are unlimited.

GDS & IDS CONNECTIVITY
Manage all of your online channels from one location, saving time, effort and ensuring rate parity.

A MODERN HOTEL WEBSITE FOR 2010

• designed for the user with emphasis on supplying the information they need
--> informations are clearly defined and visible. only pictures animations.

• easy to navigate with no clutter
--> no clutter and well-structured of the website. Easy to access

• dynamic with continually updated content
--> updated content are visible by newletters sign up
• created on a content management system that allows hotel to edit content themselves
-->The hotel can edit website content by himself

• links to Twitter and Facebook (or place Twitter stream directly on site)
--> Hotel has Twitter, facebook,
• a blog to supply useful content to users and help SEO efforts
--> the hotel has no blog but has visible SEO efforts (in general the hotel has rank 1st and 2nd by brand name and localization)
• videos of hotel and city – videos should be authentic and not glitzy ads
--> no video on the hotel website but links lead to facebook with youtube
• information should be organized by type of traveler and answer specific questions
-->yes (ex : corporate, group, individuals...)
• calls-to-action should lead user through the sales funnel
-->yes
• offer an incentive for users to supply their e-mail (i.e. a downloadable city guide)
--> yes
• give users a reason to re-visit your site (i.e. ski conditions if your hotel is in the mountains)
-->yes, because website is interactive
• maintain a database of your clients and learn their preferences. This allows for more targeted email campaigns, and a better guest experience at your hotel
--> no
• communicate with your guest before, during, and after their stay through email or Twitter
--> yes
• request reviews from your guests and post them on your website
-->no
• make sure your website is optimized for the search engines
-->yes
• install analytics which will allow you to track user behaviour
-->no