Reverse auction

•An auction is a process of buying and selling goods or services by offering them up for bid, taking bids, and then selling the item to the highest bidder.
•A reverse auction is a type of auction in which the roles of buyers and sellers are reversed.
•In a reverse auction, sellers compete to obtain business, and prices typically decrease over time.



•Reverse auctions are most commonly used to sell airplane tickets and hotel rooms.
•Reverse auctions enable marketers with perishable excess inventory to sell at an unpublished discount.
The reverse auction house generally earns the difference between the price paid by the customer and the price charged by the supplier or a percentage of the sale.

Site: www.priceline.com

•They provides: Trains, packages, hotels, cars rentals
•Name your price
•The traveler don’t have any description of the hotel they booked


Partner’s hotels

•They offer a wide range of hotels from 2 stars to 5 stars hotels
•Hotels in famous cities
•Big hotel chains


Tips for successful reverse auctions
•http://www.bidontravel.com/hotels.html
•http://www.free-press-release.com/news/200903/1236321429.html
•www.reverauction.com


A good reverse auction
•Look for the best deal on travel websites
•Look for the latest information and tips about the reverse auction

Conclusion

How can a hotel best participate in a reverse auction site?
•Chose the most reliable reverse auction website
•Avoid affecting the image of the brand
•Are the competitors using the same strategy for distressed inventory